This week, NFCB hosts a COVID-19 response meeting to tackle a subject virtually all stations are wrangling with: responsive underwriting in challenging economic times.
The coronavirus pandemic has set off shockwaves throughout communities, with major business closures and job losses impacting many states. What will a post-COVID-19 pitch to underwriters look like? How can your station price its underwriting with respect to the moment? What strategies could you use to boost your underwriting in the coming months?
KKFI’s Bill Sundahl will share insights on how the station is responding in this remarkable time. Join us to learn, to share your own insights, and connect with colleagues.
These weekly calls are a service for NFCB member stations. Please contact us for an invitation.