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No matter the size or resources of your station, having a planned giving program is part of a spectrum of donor management and engagement that all non-profits need to be doing in order to have a solid financial foundation from which to keep serving their communities well into the future. Read on to find ideas for how to get your station’s planned giving program up and running.

A new guide in NFCB’s Solution Center offers your community radio station tips to navigate this important issue. Though it might feel like there are a lot of moving pieces to creating and maintaining a robust donor engagement and retention program at your station, having a planned giving program in place is an easy way to let your supporters leave a lasting legacy to their community and beloved radio station.

Member stations can log in to the Solution Center now for information. If your station is not a member of NFCB, you can join today.