We all click them, but has your radio station tried experimenting with lists on its website?
Evergreen lists are that cat GIFs of online copy. We’ve all seen the “Best Bands of the 2000s” and “20 Groups Better Than the Beatles” sorts of lists. They are popular because they spark conversation. Locally, your station could create any number of lists, such as:
- best parks or nature walks in the city
- historical monuments and locations
- places for hamburgers
- famous musicians from your region
- iconic spots in your community
One publication shares its experience with evergreen lists as a source for traffic and engagement. Your station might consider this for its website.
Many communities have population shifts happening, and introducing newcomers and visitors is a good way to introduce your station to them.