Attending a conference is an investment in people and stations.
Early bird registration for the 2017 Community Media Conference is closing soon. Not sure if you want to attend? Here are a few reasons why you should.
A lot of stations have staff and volunteers who came up through the proverbial station ranks. As such, they are always learning. Conferences represent a chance to receive training, time to visit with experts and moments to learn from other stations. Training is essential for community radio. A big opportunity is coming up.
Ever had a problem that got solved when you talked to someone who’s dealt with the same things? NFCB’s conference gives you a few hundred people to talk with about issues you’re trying to figure out, and to get ideas on doing better work. At past conferences, I learned about tech tools, websites and techniques I’d never thought of, but discovered they’d been tried elsewhere with success. This alone made the conference worth it.
Retention and Development
Studies show workers who feel appreciated are more productive and happier. They’re also more likely to stay. People are a stations biggest investment. They are the people listeners know best, they foster relationships with donors and do the day-to-day work. Enhancing their skills is important to keeping people, and for community radio leaders to improve what they do. A conference is a relatively inexpensive way to retain people and develop new leaders.