2019 NFCB Conference Session – Optimizing Your Brand Through Events

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Optimizing Your Brand Through Events

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Featuring Don Hall and Bill Sundahl (KKFI)
Moderator: Amanda Eichstaedt (KWMR)

Events are key to stations’ community engagement and revenue goals, yet there are many horror stories of events gone wrong. How do you assess your resources and do events well? Our panel of experts will share winning strategies for events that are not about big cash, but rather about deep engagement. As a former leader at WBEZ, Don Hall led a range of large and small events for more than a decade. His expertise has connected him with many different types of groups, and he shares his experience with candor and humor. KKFI’s Bill Sundahl will contribute a station-based example of best experiences with events, and how to learn from mistakes.

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