2019 NFCB Conference Session – Creating Your Strategic Plan

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Creating Your Strategic Plan

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Featuring Matt Murphy (WERU) and Deanna Mackey (Public Television Major Market Group)
Moderator: Sally Kane (NFCB)

Strategic planning is used by many nonprofits to set priorities and get all stakeholders working together on goals, as well as to set the organization’s course amid changing conditions. However, a recent NFCB survey indicated most community radio stations had yet to create a strategic plan. Join this session to learn about how to organize a strategic planning effort at your station and leave with the tools and resources to help you implement and evaluate your plan. The days of nonprofits being able to drift without a strategic plan are over. This session will help you make a plan and provide guidance on how to work through it, so that you can move the dial and do your best work.

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