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The Community Counts Initiative is a cohort-based learning program for community radio stations serving rural and underrepresented communities. The initial pilot provided training, mentorship and technical assistance for 10 stations over an 18-month span between 2018 and 2019.

The purpose of this first CCI cohort was not only to serve the participating stations, but to shape and strengthen the initiative for future cohorts, and to identify promising practices for the broader public radio community in support of long-term sustainability and enhanced public service.

CCI was most successful in addressing the area of community engagement. All stations made headway in terms of developing stronger visibility within their service area, as evidenced by increased event participation, attracting youth, or developing partnerships with other community organizations.