Want to learn about strategies and resources to help your station reach its full audience potential? Paragon Media Strategies’ CEO Mike Henry will conduct a webinar for NFCB on Wednesday, February 18th at 2 pm ET.
Mike will address topics designed to sculpt programming to fit your audience’s preferences. He’ll also discuss way to gauge how your station is progressing in reaching its full audience potential.
Among the topics Mike will discuss:
- Programming concepts designed to achieve audience goals
- Consensus through change management
- Using ratings in decision making
- Custom, in-house research individual stations can conduct to better understand their audience’s preferences.
Join us Wednesday, February 18th at 2 pm ET for this important, interactive NFCB webinar.