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2020 was a year of many obstacles for universities and colleges. COVID-19 has affected enrollment, which has impacted institutional budgets. These fortunes, in turn, affect college radio and university licensees.

Leaders at university/college media organizations are being tasked with creating change at a crucial time. What can stations do to stay viable in this climate? How can you better make the case, on campus and off, for the importance of these stations? Where do our greatest opportunities lie to ensure universities and colleges not only see the value in these organizations but also help foster growth?

NFCB’s Sept. 9, 2020 roundtable asked participants to discuss the themes they’re seeing and offer you steps you can take to help the future of these outlets. If you missed the free webinar, watch it here.