How can your community radio station establish or build up an effective and successful underwriting program?
NFCB offers a few templates of use to stations, no matter if you are a full-power or low-power community radio station. These templates include:
- “Underwriting Agreement Insertion Order Template” provides the framework for establishing an agreement between the station and an underwriter that defines the terms and provisions for producing and broadcasting an underwriting package.
- “Underwriting Rate Sheet Template” provides the cost details for various underwriting packages available from your station. This template is geared for a station that has a music and news format (modify as needed for your station).
- “Underwriting Scheduling Form Template” provides a basic worksheet for scheduling all of the underwriting spots in a package. If your station uses traffic software, the program will generate this document automatically.
In addition, a PDF of a “Prospective Underwriter One Sheet” is available as an example of a one-page marketing piece to hand out to prospective underwriters.
This information is available now in the NFCB Solution Center.