Social Media for Fundraising and Audience Engagement

Community media audiences are younger, involved in social media, and significantly well informed. Community radio stations have Facebook, Twitter, Instagram and other accounts. But is your community radio outfit using social well? Social is more than posting, but motivating audiences and getting them energized by what you do. Learn from some of community radio’s most inventive minds about what works on social media, and how to flip your online flops into results that benefit your station’s bottom line. Social media is not social if it does not create a buzz and this session will map out ways to make that happen and deliver new levels of engagement from your listeners.

Speakers: Jim Anderson, CFRE, Julia Kumari Drapkin
Moderator: Marcellus Shepard

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