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January 19, 2024
Job Title: Program Director
Station: WSLR-LP
Location: Sarasota, FL
Deadline to Apply: March 1, 2024
Salary Range: 36,000 – $42,000

Job Description:

The Program Director is the essential coordinator of the operation and sound of WSLR’s music programming, managing programming that entertains and informs our audience and brings in new listeners. The Program Director will develop strategies and plans for the radio service and also work with other staff and volunteers to support the WSLR, Inc. mission and achieve success throughout the organization. The Program Director will report to the WSLR+Fogartyville General Manager and will chair the WSLR Radio Programming Committee. The work requires the Program Director to be on call and occasionally work nights, weekends and holidays. Extra hours may be required for Membership Drive weeks.  Some travel may be required. For more information about WSLR, Inc. visit https://www.WSLR.org/.

Responsibilities:

Provide oversight and management of WSLR’s programming and programming staff across all platforms.

Use best practices to program and monitor the live and automated hours of operation to assure seamless transitions and maximize audience time spent listening.

Identify station strengths and opportunities for improvement.  Strategize with other staff and stakeholders to implement compelling and dynamic new ideas with a focus on the ‘sound’, public service and community presence of the station.

Manage and coach programmers, on-air talent and the operations team.

Recruit, train, and coordinate volunteer radio programmers and staff.

Identify and lead new engaging projects to reach underserved audiences. Use data and audience research tools as appropriate to maximize our appeal, as well as our reach and revenue.

Communicate with programmers through various channels, including social media, in-person,  & e-newsletters.

Assist with developing the WSLR schedule of on and off-air promotional strategies, underwriting credits, online & other off-air forms of advertising, as well as the organization’s branded inventory.

Maintain and update program information on the WSLR website and Facebook pages with special programming details and scheduling changes.

Collaborate with management to produce and implement on-air fundraising activities, including live on-air pitching, crafting on-air pledge messaging, and production of pre-taped pledge shows, including preparing staff and volunteers to support these efforts.

Engage in and support the organization’s efforts to obtain underwriting and corporate support.

Schedule and provide leadership and training for our on-air hosts including regular “air-checks,” voice coaching, production techniques and professional development.

Program and oversee the Megaseg automation and archiving system.

Act as primary contact when necessary to troubleshoot broadcasting and streaming quality, remote logins and programming issues.

Provide technical assistance for the production of studio, remote and recorded programs.

Use all available software and reporting mechanisms to research and expand audience data and identify relevant trends. Work with staff to make the best use of these resources for audience analysis.

Work with General Manager to assure compliance with FCC rules and regulations, WSLR, Inc. organization policies and procedures, and funding agency requirements; communicate this information to others as needed.

Manage and submit all routine music licensing reporting for ASCAP, BMI and Sound Exchange.

Assist in preparation and administration of the broadcast radio and operations budget.

Work with management to plan for new technology and equipment.

Work with Management to ensure the proper operation, maintenance and protection of WSLR, Inc. facilities and equipment.

Other related duties as assigned or necessary to fulfill the WSLR, Inc. Mission.

MISSION:   WSLR+FOGARTYVILLE IS A CENTER FOR CREATIVE EXPRESSION AND COMMUNITY ENGAGEMENT THAT AMPLIFIES THE VOICES OF OUR DIVERSE COMMUNITY AND PROMOTES PEACE, SUSTAINABILITY, DEMOCRACY, AND ECONOMIC AND SOCIAL JUSTICE.

Send required application materials to: info@wslr.org
Address application materials to: WSLR Search Committee