NFCB is introducing a revolutionary initiative this fall, aimed at helping member stations to generate support as never before.
GiveBig to MyStation marks a new chapter for the venerable community radio organization. Partnering with Click & Pledge, NFCB is offering member stations an extensive fundraising platform, along with training, scripts, artwork and more at no additional cost. Participating community radio stations will do focused year-end fundraising, but will receive invaluable best practices support, guidance and tools to carry forward.
NFCB staff recognizes one of the greatest challenges facing non-commercial media and community radio especially is generating revenue. Successful fundraising is the difference between stations expanding their community service and struggling to get by. NFCB leaders hear from so many member stations seeking ways to harness the incredible power of their audience and of social media.
Enter GiveBig to MyStation, December 29-30.
Included as part of the GiveBig to MyStation rollout are some of the features that make donating fun for the public:
- Quick and easy credit card processing that goes into stations’ accounts in 48 hours.
- Leaderboards with cash prizes – Friendly competition among stations of similar size to see who generates the most unique donations during the two-day event.
- Minimal processing costs that mean donors are assured their contributions to their community radio stations are maximized.
- The tools you need to rollout all of your communications for the year-end campaign – email, direct mail, social media and on-air.
NFCB Is targeting use of GiveBig to MyStation as part of year-end giving. For stations without a year-end plan, this effort is a way for the organization to finally get in the mix during the time of year non-profits typically get most of their donations. For stations with existing year-end strategies, GiveBig to MyStation offers a proven infrastructure and all the resources to take fundraising to a new high mark.
Member stations that have renewed their 2017 membership by November 15, 2016 are eligible to participate in this year’s GiveBig to MyStation campaign. You can find more information at MyStation.GiveBig.org, where you can also fill out the Station Application. Non-member stations can join today and renew into the next calendar year to participate. Deadline to join in is November 15, and training is set to start almost immediately after.
