Leading A Successful Online Fundraising Campaign

Social media, peer-to-peer fundraising, and online giving have opened up new opportunities for station fundraising. Even the most successful stations can benefit from new techniques and lessons on how to do the best campaigns. Last year, NFCB piloted its own ‘giving day’ – GiveBig to MyStation. This session presents case studies so you can see see how stations planned and executed effective engagement work, successfully leveraged social connections, and reached out beyond their own lists through peer-to-peer asks, and how to take your station’s own efforts to a new level.

Speaker: Kamran Razvan, Annette Bistrup, Caroline Stivers
Moderator: Beverly Hacker

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