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Jim Anderson, CFRE

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Partner, GoalBusters Consulting

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Jim Anderson, CFRE, Partner, has more than 25 years of sales and training experience through his positions with local media and national consumer research companies such as Nielsen Media, Simmons and Scarborough Research. Consistently recognized as a top revenue producer, Jim earned the Sales Executive of the Year, Negotiator of the Year, the New Business and Over Achiever awards among many other accolades. Jim’s teams broke the corporate records for the largest group contract, highest rate of renewal and highest annual revenue.

Looking for new opportunities in the third sector, Jim migrated into the nonprofit arena in 2005, and specializes in analyzing donor motivations, implementing marketing and social media campaigns, finding compelling stories for organizational case statements, and making any special event more effective and engaging. In addition, in underwriting sales for public broadcasting, Jim’s teams set and still hold the records for highest gross contract year, highest gross contract month and the highest development year in station history. Jim has extensive multi-media production experience with focus in education and training programs. He wrote, directed and produced a series of interactive sales training video programs now implemented in more than 300 television and radio stations throughout the country. As a director/producer of Interactive Instructional Television and Distance Learning for Northern Arizona University (NAU), Jim produced programming utilized by educators in North America, Europe and the Pacific Rim.

Jim earned a Bachelor of Arts degree, magna cum laude, in Broadcast Management with dual minors in Business Administration and Spanish Language from NAU. He is an Association of Fundraising Professionals (AFP) Faculty Training Academy graduate and serves as President of AFP Northern Arizona. In 2010, Jim was honored as the AFP Northern Arizona Fundraising Professional of the Year, and in 2013, Jim achieved his Certified Fundraising Executive (CFRE) credential. A northern Arizona resident since 1982, Jim is the proud father of two adult children, Whitney and Justin. He speaks Spanish and is an avid photographer.

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