Underwriting spots are critical to many community radio stations. However, how much is too much?
Many community radio stations limit their underwriting announcements to a few seconds. It is generally held that, the longer the underwriting acknowledgement, the more likely it is to be considered promotional.
Stations must adhere to “identification-only” rules, but how long is too long for underwriting?
This Solution Center article (login required) explores the duration and frequency of radio underwriting, and what is permissible.
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