More and more community radio stations aspire to do news, on the air and online, and struggle with funding.
Media Impact Funders and the Shorenstein Center on Media, Politics and Public Policy at Harvard University just released a study on alternative fundraising for news efforts. For stations dealing with limited resources for journalism and revenue challenges in general, the report will be of interest to you. Even if your station is doing well, the case studies give you a look at how philanthropy has radically changed, and offer you ideas to be in the mix with new funding sources.
How big is the shift in major giving? The research reveals some key subjects important to your community radio station.
NFCB shares key fundraising takeaways from this study as part of its Leadership Briefing to member stations. This member benefit is available when you join NFCB today.