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What Facebook users see is affecting community media right now.

In January, Facebook unveiled changes to its algorithm. This alteration impacts what users see in their feeds, including posts by publishers like community radio.

Briefly, Facebook will now prioritize content from friends and family, as well as Facebook Groups, while deemphasizing posts by media, brands and businesses. “Some news helps start conversations on important issues,” CEO Mark Zuckerberg wrote. “But too often today, watching video, reading news or getting a page update is just a passive experience.” Facebook hopes to shift the user experience into people interacting more with people they know.

What does your community radio station need to know about this latest change?

NFCB’s bimonthly Leadership Briefing, shared with community radio member station managers, explores some of what Facebook is doing and thinking, and how your station should respond. If you want to receive NFCB’s Leadership Briefing, you are encouraged to join NFCB today.

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