About this Summit
Located along the foothills of the Blue Ridge Mountains, Charlottesville serves as the economic, cultural and educational center of a multi-county region in central Virginia, about 100 miles from Washington D.C. It’s also home of Thomas Jefferson’s estate Monticello. Extend your stay in the area to get your fill of exemplary museums, galleries, wineries and parks.
IX ArtPark is the venue for our Charlottesville summit. An interactive public space, it is festooned with murals and sculpture that will inspire you and get your creative juices flowing. IX ArtPark provides a working model for how to build community and how to create civic infrastructure.
Licensed to the University of Virginia, longtime NFCB member station WTJU will host our summit. General Manager Nathan Moore serves on NFCB’s board and is an active member of the Charlottesville community. Nathan has lined up the mayor of Charlottesville, Nikuyah Walker, to welcome you and talk about recent events in Charlottesville that mobilized the community for change.
Regional Summit Agenda
3:00-5:00 p.m. WTJU station tour: Come visit the University of Virginia’s WTJU and experience its original programming, rich community and diverse history.
5:00 p.m. Welcome event: Join Charlottesville Mayor Nikuyah Walker, NFCB and our local hosts to hear from community leaders and enjoy live entertainment and social time with your peers.
9:00-10:15 a.m. Opening general session: Meet the workshop presenters, and engage in the big-picture discussion that frames your summit experience.
10:15-10:45 a.m. Beverage break
10:45-1:00 p.m. Morning Workshops: In-depth, interactive sessions organized in three tracks:
Digital Team of One (or Two): Tips to Thrive and Not Just Survive in the Digital Media Landscape
This session is all about knowing the first thing and putting it first without apology. You see, you don’t have to know everything in order to have a successful digital media strategy and team. Expect a deep dive into digital channels far and wide: from Facebook, Instagram and Twitter to newsletters and push alerts. We’ll identify the greatest need among the group and dig in, discussing best practices for content selection and creation. Please fill out this Google Form so I can customize this part of the training to your needs and questions.
After learning how to excel on a few specific digital platforms, we’ll work together on the foundational elements of a digital strategy, so be prepared to think, write and share. Part of this process will include crafting the perfect, project pitch, which is often where upper management buy-in begins.
After a short break, we’ll touch on workflows and tools to help get the job done, and end our time together with a share-all group chat on defining, creating and cultivating team culture so everyone can leave the session with immediate action steps to take toward their digital media goals.
We will for as much as we can into this two and half hours. And everything we discuss and share will be left with you as a resource.
As the woman you often hear before you see, Samantha Ragland is currently Manager of Digital Storytelling at The Palm Beach Post, responsible for growing her team of 8 journalists into digital strategists. A Southerner to the core, Samantha has big ideas to match her big personality and welcomes the opportunity to experiment, assess and teach.
Her first goal is to give her team wings. She withholds nothing from them and expects them to actively participate in the ebb and flow that is digital media. She challenges her team to explore new storytelling platforms and channels, to own their story distribution and to test engagement strategies with loyal and new digital audiences. Samantha has been in the media industry for five years, and prior to, spent nearly six years as an adjunct English professor. She is one of 28 women chosen for the 2016 ONA-Poynter Women’s Leadership Academy. She is also a digital media consultant with ONA, in its inaugural Speakers Bureau program, charges with delivering digital skills trainings across the country.
Find her on Twitter and Instagram: @sammyragland. And on LinkedIn.
Making the Aspirational Achievable: Developing Member Relationships and Revenue that Lasts
When you wear many hats the default answer to implementing almost any new fundraising or engagement ideas is, “it would be great, if we had the time’.
So today, let’s make the time! In this workshop we’ll talk about practical steps you can take back to your station to help you raise more revenue, connect in more meaningful ways with your existing donors, and reach out to acquire more. We’ll talk about making the most of on-air and direct mail campaigns and what you need to find success with online gifts and sustaining memberships. We’ll also consider the critical acknowledgement and non-revenue related touchpoints that will keep donors engaged.
Participants will share ideas and spend some time deciding what they want to prioritize in their work with the goal of going back to their stations energized and ready to forge ahead.
Melanie leads station service and support efforts in the areas of corporate support, membership, digital/social media, major and planned giving, and Greater Public Benchmarks. She’s passionate about the importance of increased station connectedness aimed at the collaborative success of all.
Before joining Greater Public full-time, she spent eleven years as an independent fundraising consultant for stations of all sizes and formats, APM, Greater Public, PBS and the Texas Tribune.
Over the course of her 25-year career in public media, Melanie has worked at KEXP, Vermont Public Radio, and KNKX. She lives in Seattle with her husband, son, cats, and terrier, who are the stars of her Instagram feed.
Learning the Music Industry: How Your Station Can Get More
One of the most important parts of running a great community station is staying in touch with that community and giving back to them. But that can be a big, daunting task, especially when trying to navigate an increasingly complex industry beyond the walls of your station. David DeKeyser will be bringing his experience in the music world, coming from years of working with record labels, radio promoters, event producers, and media marketers to help work out how you can learn to engage with the music industry from top to bottom. Through exploring and discussing new partnerships and tools, stations will have the opportunity to find new tracks for engagement and revenue, and this workshop will be a chance to study, explore, and implement them.
This session will be part forum and part conversation, encouraging dialogue about even the most blue sky of new concepts, as well as what you’ve learned from past successes (and just as importantly, failures) in broadening you and your station’s connection to the wider music world of artists and labels. No matter how big or small, all kinds of ideas are welcome! You’ll have a chance to break out and learn from each other, spending time talking to your fellow stations, as well as other people in the music industry, to find out how to ask for, receive, and use what you need to make your station a more valuable part of the community you represent and even stand out on the national stage. From local concerts to contests to marketing partnerships, through social media or elsewhere, this two hour session will be your chance to fine-tune how your station can make even the tightest budget really showcase the best of you, your staff, and your station.
DeKeyser is a project manager and marketer based in Brooklyn, NY. Getting his start as a DJ and board member at Boston College’s WZBC, David focused his early career in music devoted to college and non-commercial radio. After moving to New York and working with storied DIY venue Death By Audio, David was the National Director of Radio at Mute Records. After a stint as project manager with label family Secretly Group, David led and revamped CMJ’s radio team as they developed and produced the event College Day On Tour and syndicated podcast The CMJ Show. Since then, David founded Pressy, a consulting and marketing company, working with companies such as the label DFA Records, event producer Mondo.NYC, children’s TV show Pancake Mountain, and advertising agency Movement Strategy. Most recently, David is assisting playlisting and data company Spinitron with station and industry outreach, as well as consultation on new tools and products.
1:00-2:30 p.m. Lunch: provided on-site by NFCB.
2:30-5:00 p.m. Afternoon Workshops: In-depth, interactive sessions organized in three tracks:
Content as Conversation for Equity, Inclusion and Social Justice
Equity, inclusion and social justice are among the most important conversations in the United States today. The country as never before is hungry for dialogues that strengthen democracy and uplift the nation to fulfill its promise to all. How can community media use content to further these conversations and be assets in their cities and towns? How do you pinpoint a story, choose where to begin and relate the issues in a new media age? From her work with NPR’s Code Switch to extensive writing and multi-media endeavors, Juleyka Lantigua-Williams brings nearly two decades of experience in helping tell crucial stories that advance mission and prompt conversation and deeper audience engagement. Her knowledge in crafting incisive programming with slender resources, mentorship of emerging talent, and leading in times of uncertainty will offer attendees tangible leadership ideas they can apply at their stations.
Juleyka has been a multimedia professional for almost two decades. A former staff writer at The Atlantic, she was also the lead editor/ producer of NPR’s Code Switch. She has now turned her focus to creating high-quality audio and video productions using the tenets of journalism she honed over her extensive career. She continues to make inclusion a central theme in her life’s work, while endeavoring to fully understand her own experiences as a hyphenated American.
Community Music Events that Raise Money
As the writer Kurt Vonnegut once said, the most daring thing we can do is to create stable communities in which the terrible disease of loneliness can be cured. Community radio stations like ours are well-poised to bring people together and invigorate community life through in-person, shared music experiences. But how do you pay for free concerts, much less make money on them? This session will explore some of the nuts-and-bolts planning and logistics considerations — including how to fund them. We’ll explore sponsorships, grants, on-site sales, crowdfunding, and more. Plus, we’ll cover ideas to amplify community connections and engagement in conjunction with the music — ideas that might just attract sponsors and grantmakers.
Before you come: Think about social inequities and unmet needs in your community. This session will include an interactive component where we put together ideas for a new or existing music series that you could organize for your community.
When Nathan Moore was a teenager, he watched a movie called “Pump Up The Volume,” in which Christian Slater operates a pirate radio station out of his basement and later his Jeep. Nathan had neither a radio station nor a Jeep, but thought that looked cool as hell. When he went to college, Nathan signed up with his college radio station right away. During his first shift, Tuesdays 3-6 a.m., Nathan played back-to-back klezmer tunes as needed to stay awake through the show. And while it was a bit different from the pirate radio in the movie, there was undoubtedly some kind of magic that resonated with Nathan. Twenty years later, he still works in non-commercial radio, now as the manager of WTJU in Charlottesville, VA. He still does not have a Jeep.
#Formation: Set Your Volunteer Strategy to Slay
Community radio volunteers are not just the pleasant voices on the air, or the people who answer phones – they are key people in community media’s survival and success. Generational change is all around us. How is your station welcoming the next line of volunteers, producers and leaders? How do you talk to nontraditional audiences about what community radio is to your area? This session examines the fundamentals of volunteer recruitment and management as well as the more complicated issues around agency, the language you use in talking to volunteers, creating policy amid resistance, and conflict resolution when there are problems. Your station will learn how to onboard volunteers, avoid pitfalls and create a culture that drifts away from old notions centered on transactions and instead strives for community service and mission. You’ll leave this workshop with tips, case studies, exercises and an action guide aimed at helping new and veteran community radio stations to make their efforts even better.
Ernesto Aguilar comes to this workshop with over a decade and a half of community radio volunteer management experience, having trained and mentored volunteers in an award-winning news department as well as in the in areas of local and national programming. As the former program director of KPFT, he counts directing volunteers on an alternate HD Radio schedule and youth program among those efforts. Today, he serves community media with NFCB as membership program director. In his spare time, he volunteers at Rice University’s KBLT-LP, writes about media and music, and reminds anyone who’ll listen that Beyonce is from his hometown of Houston.
5:30 p.m. Dinner on your own: Or join member station WRIR for a lively meal to discuss community media, volunteerism and more.
6 p.m.-midnight Vibe Fest II: WTJU will be co-hosting the event at the outdoor stage at IX Art Park. Musical artists with a social mission and more. Free and open to the public. WTJU will do a live broadcast of the 8-9 p.m. portion of Vibe Fest II.
Leadership Seminar- Optimizing Organizational Capacity to Lead Change
In 2017 NFCB’s CEO Sally Kane joined a cohort of arts and culture organization executives for an intensive year long training to understand better the dynamics and variables that allow nonprofits to thrive and not just survive. This year’s Regional Summits will feature a three hour Saturday Leadership Seminar to explore the tools, ideas, practices, and insights that Sally gained and is highly motivated to share. This seminar is open to community radio leaders who are interested in optimizing their own leadership skills and the overall capacity of the organization. The seminar will be broken into three segments as follows:
- Elements and Essence of Leadership
- Building Teams, Communication Styles, and Delivering the Message
- Strategic Thinking and Leading Change
Attendance of the Regional Summits is exclusively for NFCB member stations. Pre-registration is required. As soon as we receive your registration form, we will invoice you and keep you up to date with details.
Regional Summits are intended to be high-quality, low-cost gatherings that fit your budget. We do not have a hotel room block reserved. Here is a list of recommendations.
Residence Inn by Marriott Charlottesville Downtown
315 W Main St.
Charlottesville, VA 22903
Phone: (434) 220-0075
200 South Street Inn
200 South Street East
Charlottesville, VA 22902
Phone: (434) 979-0200
University of Virginia campus housing (1.4 miles from the workshop location) will be available at $42 per person, per night + $20 one-time linen fee + 5.3% sales tax ($109.51 for two nights). Housing is for Thursday and Friday; a two night stay is required. Just check off your interest in campus housing when you pre-register.