Regional Summit – West Coast2018-08-16T20:42:50+00:00

About this Summit

Just 55 miles north of San Francisco in the heart of the California Wine Country, Santa Rosa is the location of our final Regional Summit. Though wildfires took a major toll on this community last fall, the thriving downtown area boasts a plethora of wineries, brewpubs, cycling trails, shops, and amazing restaurants. We’ll meet downtown at the Glaser Center.

North Bay public media powerhouse KRCB will host this gathering, and we will be joined by numerous Northern California stations that are mobilizing to attend and to build their collaborative muscle. With climate instability issues in mind, and located only 30 miles from the coast, this summit will spotlight how local media organizations can respond in emergencies and expand the scope of their service to their communities. We’ll learn from local emergency response leaders about the experience they gained during recent challenging wildfire events.



Attendance of the Regional Summits is exclusively for NFCB member stations. Pre-registration is required. As soon as we receive your registration form, we will invoice you and keep you up to date with details.

Summit Agenda

Thursday, September 20

6:00 p.m. Welcome event: Join NFCB and our local hosts to hear from community leaders and enjoy live entertainment and social time with your peers.

Friday, September 21

9:00-10:00 a.m. Opening general session: Meet the workshop presenters, and engage in the big-picture discussion that frames your summit experience.

10:00-10:30 a.m. Beverage break

10:30-12:30 p.m. Morning Workshops: In-depth, interactive sessions organized in two tracks:

Managing Talent and On-Air Performance

Marilyn Pittman presents her Talk The Copy™ and Voice Chops Toolbox™ techniques along with best practices for managing volunteer radio staff. A two-hour workshop designed to give station leaders a blueprint for managing their on-air sound along with voicing techniques and volunteer on-air guidelines.

Marilyn is a broadcaster, comic, narrator, actor, and performance coach.

Her “Talk The Copy™” and “Voice Chops Toolbox™” voice workshops have been a staple of public radio stations for 25 years and have been a highlight at dozens of conferences including RTNDA, BEA, PRNDI, Unity, NPR and NFCB.

A guest lecturer at UC Berkeley’s Graduate School of Journalism, she also works with tech executives in San Francisco on presentation and media skills. In 2018, she prepped a Salesforce executive for “60 Minutes.”

She narrated the Academy-Award-winning documentary, “Deadly Deception: General Electric, Nuclear Weapons, and Our Environment,” and was an actor in Ron Howard’s film, “EdTV.” Her solo show, “It’s All The Rage,” won Best One-Woman Show at the United Solo Festival in NYC.

She is a dynamic educator and her workshops are filled with valuable content and lots of laughter.

Assessing Your Station’s Development Work

Raising money can be a challenge without proper planning, but how do you know if your fundraisers are performing? How do you know if you have all the tools you need for an effective development program? Assessing the development activities in your station is an essential step in identifying opportunities for growth and learning. Join Becky Meiers as she presents a methodology, created by Sally Dadmun-Bixby for the Willamette Valley Development Officers, for a holistic look at revenue-generating avenues, as demonstrated through a case-study conducted at KBOO Community Radio. Expect to go home from this interactive workshop with the tools you need to conduct your own in-house assessment.

Becky is the Development Director at KBOO Community Radio, Board President at Freeform Portland, affiliate of Oregon Community Media, and board member of The Media Project. A tireless media justice advocate, Becky believes that community-centered media has the ability to increase educational access, remedy media representation of marginalized perspectives, and serve the public more meaningfully. Becky comes from a fine arts background in alternative process photography, and is passionate about fundraising and broadcasting. Becky is also the co-chair of the Grassroots Radio Conference in Portland in 2018.


12:30-1:30 p.m. Lunch: provided on-site by NFCB.

1:30-2:15: Afternoon plenary

Plenary on Community Radio Emergency Response: California Wildfires

How does your organization approach an emergency — a natural or man-made disaster? How ready are you? Are you prepared if you can’t operate out of your studios because of the effects of a wildfire or tornado? Does your staff know how to react, and do they understand their roles in an emergency? How do you engage with your community and become a reliable resource in an emergency? In this interactive afternoon plenary, we’ll welcome stations impacted by California’s recent spate of fires to talk about ways they used the moment to serve their communities. From unique programming to station operations, we’ll explore the role of community media before, during and after a crisis.

News director since June, 2017 at Northern California Public Media where he led the station’s coverage of the Tubbs fire in October of that year and created the television series The New Normal, about the fires and their aftermath. Creator and lead producer of the CPB/AIR Localore: Finding America project at KCPT in Kansas City.  That effort, under the title “Beyond Belief,” led with digital and broadcast video about faith communities coming together despite differences, while examining issues of community and equity. Radio producer at NPR, the University of Pennsylvania and the Library of Congress. Created arts education website ArtsZone for OVATION TV, and worked at Carnegie Hall and the Smithsonian American Art Museum.

2:15-2:30 p.m.: Travel time between sessions

2:30-4:30 p.m. Afternoon Workshops: In-depth, interactive sessions organized in two tracks:

Digital Team of One (or Two): Tips to Thrive and Not Just Survive in the Digital Media Landscape

This session is all about knowing the first thing and putting it first without apology. You see, you don’t have to know everything in order to have a successful digital media strategy and team. Expect a deep dive into digital channels far and wide: from Facebook, Instagram and Twitter to newsletters and push alerts. We’ll identify the greatest need among the group and dig in, discussing best practices for content selection and creation. Please fill out this Google Form so Samantha can customize this part of the training to your needs and questions.

After learning how to excel on a few specific digital platforms, we’ll work together on the foundational elements of a digital strategy, so be prepared to think, write and share. Part of this process will include crafting the perfect, project pitch, which is often where upper management buy-in begins.

After a short break, we’ll touch on workflows and tools to help get the job done, and end our time together with a share-all group chat on defining, creating and cultivating team culture so everyone can leave the session with immediate action steps to take toward their digital media goals.

We will for as much as we can into this two hours. And everything we discuss and share will be left with you as a resource.

As the woman you often hear before you see, Samantha Ragland is currently Manager of Digital Storytelling at The Palm Beach Post, responsible for growing her team of 8 journalists into digital strategists. A Southerner to the core, Samantha has big ideas to match her big personality and welcomes the opportunity to experiment, assess and teach.

Her first goal is to give her team wings. She withholds nothing from them and expects them to actively participate in the ebb and flow that is digital media. She challenges her team to explore new storytelling platforms and channels, to own their story distribution and to test engagement strategies with loyal and new digital audiences. Samantha has been in the media industry for five years, and prior to, spent nearly six years as an adjunct English professor. She is one of 28 women chosen for the 2016 ONA-Poynter Women’s Leadership Academy. She is also a digital media consultant with ONA, in its inaugural Speakers Bureau program, charges with delivering digital skills trainings across the country.

Find her on Twitter and Instagram: @sammyragland. And on LinkedIn.

Focus on Upgrading: Coming Out From Behind the Broadcast Microphone

Many community radio stations have dozens or even hundreds of donors who give year in and year out. They respond to the on-air drives and direct mail. These people love their radio station. They count on it both for news and for announcements of what is happening in small theaters and clubs around town. Many of these people would give bigger gifts if they were approached more personally. In this workshop, you will learn how your radio station can invite larger donations from your current loyal donors.

You will learn how to:

  • know who is a prospect and how much to ask for
  • set a goal for your overall budget from this strategy
  • introduce the idea of leaving a legacy gift
  • above all, how to feel comfortable asking for money in person

This workshop is highly interactive. Stations are encouraged to bring volunteers and board members who might be willing to help with this kind of fundraising.

Kim Klein is an internationally known speaker and author, known for her ability to deliver information in a practical and humorous way. She has worked in all aspects of fundraising: as staff, as a volunteer and as a board member and has helped thousands of grassroots organizations survive and thrive through tough political and economic realities.  Kim is the author of five books including her classic text, Fundraising for Social Change, now in its 7th edition. This book is widely used by practitioners and university programs alike. She has provided training and consultation in all 50 United States, five Canadian provinces and 21 other countries. She is a lecturer in the School of Social Welfare at the University of California Berkeley. She is a co-member of the Loretto Community and serves on the board of Loretto

4:30-4:45 p.m.: Travel time between sessions

4:45-5:15 p.m.: Closing

Saturday, September 22


Leadership Seminar: Optimizing Organizational Capacity to Lead Change

In 2017 NFCB’s CEO Sally Kane joined a cohort of arts and culture organization executives for an intensive year long training to understand better the dynamics and variables that allow nonprofits to thrive and not just survive. This year’s Regional Summits will feature a three hour Saturday Leadership Seminar to explore the tools, ideas, practices, and insights that Sally gained and is highly motivated to share. This seminar is open to community radio leaders who are interested in optimizing their own leadership skills and the overall capacity of the organization. The seminar will be broken into three segments as follows:

  1. Elements and Essence of Leadership
  2. Building Teams, Communication Styles, and     Delivering the Message
  3. Strategic Thinking and Leading Change


Regional Summits are intended to be high-quality, low-cost gatherings that fit your budget. We do not have a hotel room block reserved. Here is a list of recommendations.

Hotel Azura
635 Healdsburg Ave.
Santa Rosa, CA 95401
Phone: (707) 544-4141

Courtyard by Marriott Santa Rosa
175 Railroad St.
Santa Rosa, CA 95401
Phone: (707) 573-9000

Hyatt Regency Sonoma Wine Country
170 Railroad St.
Santa Rosa, CA 95401
Phone: (707) 284-1234

Hotel La Rose
308 Wilson St.
Santa Rosa, CA 95401
Phone: (707) 579-3200

Redwood Inn
1670 Santa Rosa Ave.
Santa Rosa CA 95404
Phone: (707) 545-0474

Courtyard Santa Rosa
175 Railroad St.
Santa Rosa, CA 95401
Phone (707) 573-9000

Pre-Register Now