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Webinar: Music Programming, Engagement and Growth
February 23, 2017 @ 1:00 pm - 2:00 pm MST
NFCB kicks off its 2017 Next Level Community Radio webinar series Thursday, Feb. 23, with tools to leverage music programming for greater community engagement and growth.
Our presenter is Nathan Moore. A community media veteran and NFCB board member, Moore is the general manager at WTJU at the University of Virginia in Charlottesville. He’s worked in college and community radio for more than half his life, including WORT in Madison, Wis., Free Speech Radio News and Pacifica Radio.
Under Moore’s leadership, WTJU embarked in 2013 on an effort to grow the station, better understand its listeners, and make strides in community involvement. From series of surveys and focus groups bringing together listeners and donors, Moore was able to use WTJU’s music base to expand community engagement and impact. Today, the station has grown its own podcast network, a low-power FM complementary outlet to WTJU, and a multitude of community events in its Virginia community. More than a music discovery conversation, Nathan Moore will lead an NFCB webinar that will help stations with a mix of music to learn about engagement, platform building and organizational growth.
This webinar is available to NFCB members.