NFCB Webinar: Underwrite Your Mission Part 3 of 3 ~ Making it Rain: Underwriting is Selling Your Mission (Members)

In this third session, participants will explore how underwriting aligns with organizational missions and audience needs. This webinar will focus on how to effectively sell underwriting spots by leveraging the mission of the organization, evaluating inventory, and understanding client goals, all while ensuring that underwriting spots remain distinct from traditional ads. There will be room for questions during the presentation as well as a Q&A with the presenter at the end.

Presenter: Bill Sundahl, Principal Consultant with Z&W Unlimited, For Purpose Consulting

More Details: This three part series is designed to share, across your team, the understanding that your underwriting program is an extension of your mission. It is a way to build partnerships with local organizations and their leaders by sharing valuable information with your audience. It strengthens your station’s role as a trusted community resource, while diversifying revenue streams and contributing to your organization’s stability. Each underwriting spot serves to remind your listeners that your station is where local businesses choose to invest their marketing efforts, further reinforcing your connection to the community.