NFCB Webinar: Underwrite Your Mission Part 2 of 3 ~ Nuts and Bolts: What You Can and Can’t Say in an Underwriting Spot (Members)

In the second of three webinars we will provide essential insights into the rules and regulations surrounding underwriting messages, focusing on script writing and compliance. Attendees will learn about the distinctions between underwriting, commercials, and PSAs, with a focus on ensuring non-promotional, acknowledgment-based content that adheres to FCC guidelines. There will be room for questions during the presentation as well as a Q&A with the presenter at the end.

Presenter: Bill Sundahl, Principal Consultant with Z&W Unlimited, For Purpose Consulting

More Details: This three part series is designed to share, across your team, the understanding that your underwriting program is an extension of your mission. It is a way to build partnerships with local organizations and their leaders by sharing valuable information with your audience. It strengthens your station’s role as a trusted community resource, while diversifying revenue streams and contributing to your organization’s stability. Each underwriting spot serves to remind your listeners that your station is where local businesses choose to invest their marketing efforts, further reinforcing your connection to the community.