NFCB Webinar: Underwrite Your Mission Part 1 of 3 ~ Behind the Curtain: Internal Processes of an Underwriting Program

This first of three webinars delves into the often complex internal processes required to start and maintain a successful underwriting program, from hiring and training to client management and record keeping. Attendees will learn about best practices in goal setting, invoicing, and workflow management to ensure the long-term sustainability and success of their underwriting efforts. There will be room for questions during the presentation as well as a Q&A with the presenter at the end.

Presenter: Bill Sundahl, Principal Consultant with Z&W Unlimited, For Purpose Consulting

More Details: This three part series is designed to share, across your team, the understanding that your underwriting program is an extension of your mission. It is a way to build partnerships with local organizations and their leaders by sharing valuable information with your audience. It strengthens your station’s role as a trusted community resource, while diversifying revenue streams and contributing to your organization’s stability. Each underwriting spot serves to remind your listeners that your station is where local businesses choose to invest their marketing efforts, further reinforcing your connection to the community.