Researching Unmet Needs is a groundbreaking study of the unmet needs of music audiences and news audiences. Fielded in the summer and fall of 2024, RUN includes a national survey of over 10,000 adults 18+, local oversampling in 19 specific local markets, and a series of 20 focus groups with respondents from across the country.
Taken together, all of this research has yielded powerful insights about people’s media appetites, attitudes, and preferences. Learn more of how this research can inform your approach to content, services, and marketing.
This webinar is a reprise of the session held at our 2025 Community Media Conference in Salt Lake City. This virtual reprise will also incorporate insights and conversations that took place in the live session so we can better explore the challenges community radio faces in addressing unmet needs.
