Community radio may be missing an opportunity with people looking for love.
February means that Valentine’s Day is right around the corner. Couples go out, singles attend events and community radio is… mostly out in the cold.
I have often wondered, especially in towns where people come to work or play, how community radio could be making members out of those new in town, or looking to connect with others. Those who are young, unattached and without many friends in a new place are often looking for people to hang out with, and maybe a significant other. If you are not into the bar scene, church or office dating, your options can be pretty limited. People leaving hometowns for work or adventure seems to be on the upswing, but the realities of being far away from things and people you know can be terribly lonely.
How difficult would it really be for a community radio station to partner with a local business or organization to host a Valentine’s Day mixer, outdoor film, concert or some kind of happening for singles to come out to? More young singles than ever say they are civically minded and want to help nonprofits. Socializing also offers the new in town a means to make friends. Your station could be part of that.
Many stations are already organizing events. Why not Valentine’s Day?