Social media is proving to be a boon to community radio. Here’s why.
NFCB wants to encourage your station to participate in GiveBig to MyStation. It’s gotten splashy media coverage and lots of buzz for good reason! GiveBig to MyStation is NFCB’s latest fundraising resource to help stations generate revenue Dec. 29-30. Not convinced your station should participate in GiveBig to MyStation? You’re leaving money on the table that could boost your station. Here’s what you need to know:
- According to the Network for Good, 12% of ALL giving for the year happens Dec. 29-31. Your listeners aren’t tapped out from the holidays. They’re donating to non-profits like yours. Source
- Asking potential donors to ask friends via social media to give is powerful. Nearly one third of what’s given online comes from people who have been asked by your fans. Source
- Revenue from year-end email asks is huge. one third of online giving comes from people you reach via email. Source
- Core community radio audiences say they’re most likely to give online. Source
GiveBig to MyStation is a fantastic resource that makes your NFCB membership even more worthwhile. GiveBig to MyStation is free to all NFCB members. Non-members can participate for a fee and that fee will be credited against a 2017 membership should the station decide to become an NFCB member.
Your renewal letters have arrived, and have so have your emails. Please reach out if you need help with renewals. We want you to be with NFCB in 2017.
