Changing the Conversation: How Community Media Meets the New American Majority
More and more studies indicate the country’s demographics are changing. Audiences across age, gender and race are getting more sophisticated, expect more from media, and want richer conversations. Many organizations fall into the trap of thinking from the inside out instead of the outside in, and that tendency holds back progress in truly serving listeners’ needs. Community media has a moment as never before to build bridges and create lasting relationships with audiences that have yet to even discover our voices, culture and ideas. Writer and filmmaker Denise Soler Cox has devoted her time to relating young Latinos’ pursuit of the American Dream. Her documentary, Being Eñye, conveys the experiences of a growing majority seeking a place at the table. Soler Cox examines how new audiences think, and where media leaders can mature to welcome a new crop of listeners, volunteers and donors to move community media forward.
Speaker: Denise Soler Cox