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The answer is more complicated than you think.

Local businesses may at times approach managers with this deal: we’ll give a percentage of our sales to support a station, but you’ll have to get people there. Many leaders agree to this without much thought. What are you missing?

Many stations and businesses may not know that about half the states in the country have particular categories for such arrangements. These are guidelines that fall outside the usual fundraising regulations nonprofits are accustomed to, and for-profits may not even be aware of.

NFCB’s bimonthly Leadership Briefing, shared with community radio member station managers, explores some of the federal and state issues your organization as well as the local business may need to know before striking up agreements like this. If you want to receive NFCB’s Leadership Briefing, you are encouraged to join NFCB today.

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