2019 NFCB Conference Session – Database Conversion: What Questions Should You Be Asking When Choosing or Moving to Membership Software?

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Database Conversion: What Questions Should You Be Asking When Choosing or Moving to Membership Software?

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Featuring Deanna Mackey (Public Television Major Market Group) and Melanie Coulson (Greater Public)

Many stations tend to leave membership/donor database matters to development staff and fail to involve the rest of the organization in data management issues that impact everyone. Public media veteran Deanna Mackey will help you to examine a set of questions that your station needs to ask when choosing a database, ways to avoid overspending on the software and support, and scaling you should consider in setting the system up. Learn from an experienced colleague about how to avoid common pitfalls and mistakes that derail your best effort in tracking, managing and engaging your station’s members and donors.

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