2019 NFCB Conference Session – Trust, Ethics and Community Media

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Trust, Ethics and Community Media

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Featuring Elizabeth Jensen (NPR)
Moderator: Tristin Tabish (KRCL)

Your station has a critical responsibility beyond its broadcast: to listen to your audience about what they think about your programming; to make station stakeholders aware of how listeners feel about what you do; and to help your audience understand why the station makes the management, content and underwriting decisions it does. How community stations communicate with their listeners about what they hear, and why it’s on the radio, is increasingly complex in polarized times like these. Hear from NPR’s Ombudsman/Public Editor, Elizabeth Jensen, about how your organization can examine listener concerns and issues of trust, and interact with them about the complicated ethical decisions that have taken center stage in our media saturated world.

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