2019 NFCB Conference Session – State of Noncommercial Media 2019

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State of Noncommercial Media 2019

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Featuring Dave Sullivan (Radio Research Consortium)

We are living in the age of big data. Metrics and benchmarks are part of the daily language of media makers. Dave Sullivan from the Radio Research Consortium will present audience trends and observations from Nielsen Audio data, explain how to incorporate digital metrics into your discussions, and highlight best practices for audience development. It’s one thing for people to disagree with one another on station strategy, but it’s another thing entirely to remain at odds simply because not everyone fully understands the data which is being presented. Lots of terrible programming decisions are made in this dynamic. Join this session and walk away with a better understanding of how to use research that is available today in order to make better decisions for tomorrow.

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