Harnessing the Power of In-Kind Underwriting
[/fusion_title][fusion_builder_row_inner][fusion_builder_column_inner type=”1_4″ layout=”1_4″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” border_position=”all” element_content=””][/fusion_builder_column_inner][fusion_builder_column_inner type=”3_4″ layout=”3_4″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” border_position=”all”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Featuring Mia Johnson (KWMR)
One of the most underutilized areas of development and revenue for community radio stations is in-kind donations. These contributions of goods or services from local partners can help your station deliver more to your audience. How do you approach in-kind underwriting in ways that most benefit your station? How do you identify the sort of in-kind gifts you want and need? Which practices and rules are important to be aware of? Join KWMR’s Mia Johnson for a lively conversation about the power of in-kind contributions and the leverage you can gain using them strategically.
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