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Get It: Spice Up Your Station’s Love Life with the Community

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Featuring Shannon Claire (KZUM)
Moderator: Amanda Eichstaedt

Since 2015, KZUM has seen an increase of 60% in listener donations, and online followers have increased by 75%, with online streaming up 25%. The station has met its looming CPB fundraising goal, and has seen underwriting support jump up well over 30%! From adding staff and a multi-media internship program, to building a second production studio, the station’s unique community engagement efforts have created growth. KZUM’s Shannon Claire shows how you can do it at your station, too.

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