2019 NFCB Conference Session – Community Media Makeovers: Revenue Focus

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Community Media Makeovers: Revenue Focus

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Jessie Dick (WXPR), Corinne Smith (KTNA), Staci Drouillard (WTIP)
Moderator: Sally Hardy (NFCB)

NFCB’s Community Counts Initiative (CCI) is in full swing and there are takeaways that we want to share with you! Using the Circle of Engagement Model as a strategic planning tool, the CCI cohort spent the winter designing action plans and they are now in the thick of implementing them. Join us for this “boots on the ground” panel discussion presented by your peers, that provides data, strategy, and first-hand experience of what expanding revenue, diversifying revenue streams, and setting reasonable revenue goals is all about. You’ll hear from your colleagues about real-world experiences and come away with practical knowledge to apply to busting new moves at your station.

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