2019 NFCB Conference Session – Community Media Makeovers: Engagement Focus

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Community Media Makeovers: Engagement Focus

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Kerry Semrad (KZUM), Elizabeth Sanders (WMMT), Heather Andrews (WERU)
Moderator: Marcellus Shepard

What does it take to ensure the relevance of what you offer, expand the circle of folks who want to interact with your station, and rise to the challenge of addressing pressing community needs as a local media organization? Join us for this “boots on the ground” panel discussion presented by your peers, that provides data, strategy, and first hand experience drawn from
NFCB’s Community Counts Initiative (CCI). Using the Circle of Engagement Model as a strategic planning tool, the CCI cohort spent the winter designing action plans and they are now in the thick of implementing them. Don’t miss this chance to dive deep into real-world examples and gain some insights into what you can do back home to up your engagement game and how you can make it happen.

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