2019 NFCB Conference Session – Building a Successful Underwriting Program

Featuring Beverly James (Greater Public)

Smaller stations are lean and mean, which points to the need for simple systems that provide the data you need to make informed decisions about setting rates, how to spend your time from an underwriting perspective and thus, how to grow revenue.

In this interactive session, Beverly James from Greater Public will share how to learn from your own past performance in order to improve future outcomes. Bring your data and learn what it’s trying to tell you!

We’ll do an account analysis, learn where we are having success and where we should be spending more time. We’ll also come up with ways to serve our smaller clients without spending all our energy doing so.

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