2019 NFCB Conference Session – A Primer on On-Air Fundraising

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A Primer on On-Air Fundraising

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Featuring Melanie Coulson (Greater Public)

Every station depends on on-air fundraising, but how do you do it well? In this interactive session, Greater Public’s Melanie Coulson will take attendees through proven best practices, as well as reliable tips for how to organize efficiently and create effective messaging. This interactive session will also offer case studies to show you how your station can make the most of on-air fundraising.

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